The Woman Inspiring a New Era of Sport in Saudi Arabia

Maram Aleid is a Saudi sports leader, fitness manager, and founder dedicated to expanding opportunities for women through athlete development, fitness, and emerging sports.

For Maram Aleid, sport has always been about more than competition. It is about building confidence, strengthening communities, and creating opportunities that inspire people to discover their potential. Throughout her career, she has worked to make sports more accessible while helping shape a culture where athletes, particularly women, can thrive.

As Saudi Arabia continues to transform its sporting landscape under Vision 2030, Maram has emerged as one of the leaders contributing to this progress. With extensive experience in fitness management, sports performance, athlete development, and community engagement, she has dedicated her career to expanding participation and encouraging healthier, more active lifestyles across the Kingdom.

One of Maram's most significant achievements is introducing and growing ice hockey within Saudi Arabia. As the founder of the Riyadh Wings Ice Hockey Team and co-founder of Exwings Club, she has helped establish communities that bring together athletes who share a passion for the sport.

These initiatives have created new opportunities for women to participate in a discipline that was once relatively unfamiliar in the Kingdom, opening doors for future generations to learn, compete, and excel.

Her commitment to sports extends beyond the ice rink. Maram serves as a Board Member of the Saudi Adventure & Extreme Sports Federation (SAESF), where she contributes to the development of adventure and emerging sports across the Kingdom. Through this role, she supports initiatives that encourage wider participation, strengthen sporting infrastructure, and promote new disciplines that continue to gain popularity in Saudi Arabia.

Alongside her entrepreneurial and leadership roles, Maram has built an accomplished career in fitness management. During her years at KORE KSA, she served in multiple positions, including Fitness Manager, Personal Trainer, and Teens & Junior Studio Manager. She led training programs, managed fitness operations, and mentored athletes across different age groups, helping individuals develop not only physical strength but also confidence, discipline, and resilience.

Her work reflects a belief that sports have the power to transform lives. Whether coaching young athletes, managing fitness programmes, or developing new sporting communities, Maram remains focused on creating environments where people feel empowered to achieve their goals. She understands that long-term success in sports comes from consistency, guidance, and a supportive community that encourages every individual to reach their full potential.

Maram's journey aligns closely with Saudi Vision 2030, which places strong emphasis on increasing sports participation, promoting healthier lifestyles, and empowering women through greater access to opportunities. By introducing new sporting disciplines, developing athletes, and encouraging community participation, she continues to contribute to these national ambitions while inspiring others to embrace active living.

As Saudi Arabia's sports sector continues to evolve, Maram Aleid is helping ensure that growth is inclusive, sustainable, and community driven. Her leadership demonstrates how passion, perseverance, and purpose can create meaningful change that extends far beyond the playing field.

Today, her work continues to inspire athletes, coaches, and future sports leaders across the Kingdom. Through every initiative she leads, Maram is not only growing sports communities but also helping build a future where every individual has the opportunity to participate, compete, and succeed.