Samah Khashoggi is a Saudi fashion designer and the founder of Samah Abayas, a brand known for bringing together Saudi heritage and contemporary abaya design. Fashion can evolve without losing its connection to where it comes from. For Saudi designer Samah Khashoggi, that idea has been at the heart of her work for more than two decades. In 2000, Samah began her journey in Jeddah by unveiling her first abaya collection. What started as a creative venture grew into Samah Abayas

Noha Sindi is a Saudi fashion stylist, image consultant, entrepreneur, and founder of Styling Diva, using fashion to help women express their identity with confidence while contributing to the Kingdom's evolving fashion industry. For Noha Sindi, fashion has never been about simply following trends. It is about helping people discover who they are, communicate their personality, and build confidence through the way they present themselves. Throughout her career, she has transf